Flyers contain a lot of information that the distributor of the flyer wants to tell to the people. For example in a political rally, flyers are distributed to give introduction about the political leader, his qualifications, the achievements he has made and the promises he makes to the people and public. Similarly, flyers can be for various other purposes also, like spreading awareness about certain causes, like about generation of funds to help a school damaged by earthquake. It can also be for creating awareness about various diseases, like AIDS, cancer etc. Thus, flyers are an important medium of public dialogue.

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Flyers have been used for commercial purposes, like for promotion and advertising of a new start up. Flyers are an introduction of the new organization, like a new store, a new school, or a new boutique or restaurant etc. Flyers convey information, like the name of the new organization, its address, its nature of business etc.

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It also tells about the owner or proprietor of the organization, the purpose of starting the organization, as well as the special features of the company. It is a sort of advertising tool with least cost. Since flyers are produced in large numbers, and are generally printed on low cost papers, the total cost on Flyer printing and distribution is very less.

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Flyers serve an important advertising tool for all types of organizations. The matter on flyers are written keeping in mind the purpose for which the flyer is written. For example, in a flyer for an NGO, the matter should be such that it makes people come forward and support the cause. If the flyer printing are for commercial purposes, they should be very attractive and effective. These should be able to convey the right message across to the target audience, and generate the desired sales. For this, complete info should be there about the products or services, as well as the special offers that the company or store is offering on the products or services.